Use Case

Use Video Testimonials During Agency Rebrand to Maintain Credibility Through Transition

Agencies use Kudowall to maintain trust during rebrand or repositioning—leveraging existing client testimonials to prove expertise survives the transition when prospects and clients evaluate the new brand.

Start free — no credit card required.

BRANDS

CONVERSIONS

TESTIMONIALS

Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.

Why Agency Rebrands Need Client Testimonials to Maintain Credibility

Start free — no credit card required.

Maintain Client Trust Through Rebrand Transition

When you rebrand or reposition your agency, existing clients wonder what's changing. Testimonials from past work prove your expertise and results delivery remain constant—reassuring clients that the rebrand improves positioning, not capabilities.

Prove Expertise Survives Repositioning

Rebranding from 'general marketing agency' to 'B2B SaaS growth specialists' makes prospects skeptical. Existing client testimonials validate you've always delivered the results you're now explicitly positioning around—proof beats repositioning claims.

Bridge Old Positioning to New Brand Story

Client testimonials connect your past work to your new brand narrative. When prospects see testimonials showing the same expertise you're now highlighting, your rebrand feels like clarification—not reinvention.

Convert Prospects Evaluating Your New Positioning

When you rebrand, prospects research whether you're credible in your new niche. Testimonials from clients in that vertical prove you've been delivering those results all along—making your repositioning believable from day one.

Reassure Existing Clients During Transition

Rebrands create client anxiety about service continuity. Feature testimonials in rebrand announcements to show what stays the same—your process, your team, your results. Client proof removes fear that change means disruption.

Example

You rebrand from 'general marketing agency' to 'B2B SaaS Growth Specialists.' Before launch, you collect 5 video testimonials from existing SaaS clients showing 180% pipeline increases and 45% CAC reduction. You embed them on your new homepage and service pages. Existing clients stay confident seeing familiar proof. New prospects see years of SaaS results—your rebrand clarifies existing expertise. Within 60 days: 3 new retainers at 40% higher rates, zero client churn.