Use Client Testimonials in Agency Press Kits to Amplify Media Coverage and Credibility
Agencies use Kudowall to strengthen press outreach—embedding client testimonials in press kits to prove traction when journalists cover agency news, awards, or thought leadership.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Why Client Testimonials Make Agency Press Kits More Newsworthy
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Build Media Credibility with Third-Party Proof
Journalists are skeptical of agency self-promotion. Client testimonials provide third-party validation—when press kits include real clients explaining results, media coverage feels credible instead of promotional.
Support Press Release Claims with Client Voices
Press releases about agency growth, awards, or new services need proof. Client testimonials validate your claims—turning 'We're the leading CRO agency' into 'Here's a client explaining why we lead.'
Give Journalists Quote-Ready Client Proof
Journalists need quotes for stories. Including client testimonials in press kits gives them ready-to-use quotes—increasing chances they'll feature your agency because you made their job easier.
Differentiate from Agencies Pitching Same News
Every agency pitches growth milestones or award wins. Client testimonials make your press kit stand out—real client voices explaining impact are more compelling than generic agency announcements.
Amplify Thought Leadership with Client Results
When pitching thought leadership (op-eds, expert commentary), client testimonials prove you deliver results—not just theory. Journalists cover experts who can back up advice with client proof.
Example
You win 'Best B2B SaaS Marketing Agency' award. Your press kit includes 3 testimonials: a SaaS company explaining ROAS improvements, another on how you outperformed previous agencies, and one on long-term value. A journalist quotes your client directly: 'Their creative testing framework transformed our paid media.' The client quote made the article credible—driving 15 inbound consultation requests. Press kit testimonials turned an award announcement into proof-backed coverage.
They loved it, why not you?
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Simple, easy, yet effective SaaS to showcase testimonials when prospects need reassurance before making a decision.
Vikas Tiwari
Co-founder & CEO at What a Story
I just signed up and could immediately use this to showcase social proof on projects I recently completed
Gideon Fernandez
Founder at Velocity Sense
Plot twist: We actually need YOUR testimonial here. Wild, right?
Empty testimonial slot #4. Will trade for your honest feedback
This could be you talking about how Kudowall changed your business
Another happy customer waiting to share their success story
Simple, easy, yet effective SaaS to showcase testimonials when prospects need reassurance before making a decision.
Vikas Tiwari
Co-founder & CEO at What a Story
I just signed up and could immediately use this to showcase social proof on projects I recently completed
Gideon Fernandez
Founder at Velocity Sense
Plot twist: We actually need YOUR testimonial here. Wild, right?
Empty testimonial slot #4. Will trade for your honest feedback
This could be you talking about how Kudowall changed your business
Another happy customer waiting to share their success story
Simple, easy, yet effective SaaS to showcase testimonials when prospects need reassurance before making a decision.
Vikas Tiwari
Co-founder & CEO at What a Story
I just signed up and could immediately use this to showcase social proof on projects I recently completed
Gideon Fernandez
Founder at Velocity Sense
Your success story could inspire the next customer. Ready to share?
We're saving this spot for your glowing review
Imagine your brand's testimonial right here. Make it happen.
Real customers. Real results. Yours could be next.
Simple, easy, yet effective SaaS to showcase testimonials when prospects need reassurance before making a decision.
Vikas Tiwari
Co-founder & CEO at What a Story
I just signed up and could immediately use this to showcase social proof on projects I recently completed
Gideon Fernandez
Founder at Velocity Sense
Your success story could inspire the next customer. Ready to share?
We're saving this spot for your glowing review
Imagine your brand's testimonial right here. Make it happen.
Real customers. Real results. Yours could be next.
Frequently asked questions
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Related Use Cases
Explore more ways to leverage customer testimonials for your business growth
Investor Relations
Use similar client proof tactics when pitching fundraising or acquisition news.
Showcase Success Stories
Turn client wins into press-worthy content that builds media interest.
Rebrand Launch
Include testimonials in press kits announcing agency rebrand or repositioning.
Product Launch
Use client testimonials when announcing new agency services to media.
LinkedIn Posts
Share press coverage featuring client testimonials on LinkedIn for amplification.
Build Trust
Use authentic client stories to build credibility in media relationships.
Still Relying on Testimonials Prospects Don't Believe?
Agencies are judged on the proof they can show — not the claims they make.
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