A/B Testing
Run A/B tests for testimonials with testimonial experiments and split testing testimonials. Test widget variants, measure statistical significance, and roll out winning variants instantly. Optimize testimonial layouts, copy, and placements with data-driven social proof testing.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Everything You Need for A/B Tests on Testimonials
Testimonial Experiments with Widget Variants
Create testimonial experiments to test widget variants: carousel vs. grid layouts, light/dark themes, card copy, CTAs, and placement. Test default filters, sort orders, and pinned testimonials. Our A/B tests support multivariate experiments for each audience.
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Split Testing Testimonials with Statistical Significance
Run split testing testimonials with clean experiment design: split traffic evenly, define primary goals, and track secondary metrics. Our testimonial experiments calculate statistical significance with confidence intervals. Session-level bucketing ensures accuracy.
Winning Variants and Iterative Social Proof Testing
Roll out winning variants in one click—update widgets across all pages instantly. Archive underperforming widget variants and continue iterative social proof testing. High-converting layouts scale automatically with statistical significance guiding decisions.
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They loved it, why not you?
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Frequently Asked Questions
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Related Features
More features to help you collect better stories and build stronger credibility
Analytics & Reporting
Compare engagement and conversions across variants, layouts, and audiences to identify clear winners.
Conversion Tracking
Measure lift from each variant and attribute outcomes to specific testimonials and placements.
Embed Widgets
Test embeds in different locations—product, pricing, docs—and learn which contexts perform best.
Custom Branding
Create styling and content variants (theme, typography, card elements) to test brand‑fit vs. readability.
Tagging & Filtering
Pre‑set default filters by persona, feature, or locale and test which targeted proof converts best.
Auto‑Publish
Automatically scale winning variants across pages and retire underperformers without manual updates.



Still Relying on Proof That Doesn't Help Your Clients Close Deals?
Agencies win when their clients show the right proof.
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