Use Testimonials on 'Why Choose Us' Pages Proving Why Clients Switched from In-House Teams, Freelancers, and Competitors
Agencies use Kudowall to win competitive evaluations—featuring switching testimonials on comparison pages to prove why clients chose agency over in-house, freelancers, or other agencies.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Why Switching Testimonials Help Agencies Win Competitive Comparisons
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Overcome 'Why Not Build In-House?' Objections
Prospects consider hiring internal teams instead of agencies. Testimonials from clients who tried both—explaining hiring costs, ramp-up time, and quality gaps—prove agency value where sales pitches sound self-serving.
Beat Freelancer Pricing with Proof of Quality Difference
When prospects compare your $15K retainer to $5K freelancers, testimonials from clients who switched from freelancers explaining lack of strategic thinking, inconsistent quality, and coordination chaos justify premium agency pricing.
Differentiate from Competing Agencies Making Identical Claims
Every agency claims 'better results' and 'strategic partnership.' Testimonials from clients who switched agencies explaining why you're different (process, communication, outcomes) prove differentiation competitors can't copy.
Prove Switching Value Outweighs Transition Risk
Prospects fear switching costs and onboarding disruption. Testimonials explaining smooth transitions, immediate improvements, and why switching was worth it reduce 'better the devil you know' inertia blocking deals.
Convert Prospects Evaluating Multiple Options Simultaneously
When prospects research in-house vs freelancer vs agency options in parallel, comparison pages with switching testimonials guide them to agency solution—proof becomes decision-making infrastructure.
Example
A B2B SaaS company debates building internal growth team vs hiring agency. Your 'Agency vs In-House' page features a testimonial: 'We tried hiring in-house first—took 9 months to find talent, another 6 to ramp. Cost $180K before delivering results. Switched to this agency, saw pipeline growth in 60 days for $18K/month. Wish we'd started here.' The prospect stops job postings, books consultation. You close $20K/month retainer.
They loved it, why not you?
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Related Use Cases
Explore more ways to leverage customer testimonials for your business growth
Build Trust
Use authentic switching testimonials to overcome competitive skepticism.
Sales Pages
Feature comparison testimonials on service pages alongside traditional testimonials.
Increase Conversions
Deploy competitive testimonials strategically to win more evaluations.
Website Landing Pages
Link to comparison pages from homepage navigation for easy discovery.
Pricing Transparency
Use switching testimonials on pricing pages to justify agency costs vs alternatives.
Proposal/RFP Responses
Include switching testimonials in proposals when competing against in-house or freelancers.
Still Relying on Testimonials Prospects Don't Believe?
Agencies are judged on the proof they can show — not the claims they make.
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