Use Client Testimonials in Agency Proposals and RFPs to Close Deals Faster
Agencies use Kudowall to win competitive proposals—embedding client testimonials in RFP responses to prove results when prospects evaluate 3-5 identical agency submissions.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Why Client Testimonials Help Agencies Win Proposals and RFPs
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Differentiate from Identical Competing Proposals
When 5 agencies submit proposals claiming '3X ROAS' with similar pricing, client testimonials prove you've delivered. Real client voices explaining your process make your proposal credible when competitors' promises blend together.
Answer 'Have You Done This Before?' Without Extra Meetings
RFP evaluators question whether you've solved their specific challenge. Testimonials from similar clients addressing the exact problem answer objections in the proposal—reducing clarification calls and speeding decisions.
Defend Pricing and Reduce Discount Requests
When prospects compare your $18K/month proposal to cheaper submissions, testimonials explaining ROI and strategic value justify premium pricing. Client proof makes discount negotiations less frequent.
Shorten Evaluation Cycles and Reduce Follow-Up Rounds
Proposals sit in 'under review' limbo when evaluators doubt claims. Testimonials answering common objections reduce back-and-forth questions—moving prospects from evaluation to contract faster.
Win Without Final Pitch Meetings
Testimonials in proposals do objection handling for you. When decision-makers see client proof addressing their concerns, they choose you without requiring additional presentations—shortening sales cycles.
Example
You respond to an RFP from a B2B SaaS company evaluating 4 growth agencies. Your proposal includes 3 testimonials: one from a similar SaaS client explaining your demand gen framework, another on pricing transparency, and a third addressing 'agency switching' concerns. The prospect emails: 'Your proposal answered all our questions—no need for a follow-up call.' You win the $22K/month retainer in 2 weeks vs competitors still in evaluation rounds.
They loved it, why not you?
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Frequently asked questions
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Related Use Cases
Explore more ways to leverage customer testimonials for your business growth
Pitch Decks
Use testimonials in pitch decks for live presentations and sales meetings.
Sales Pages
Feature testimonials on service pages that prospects review before requesting proposals.
Case Study Portfolio
Link to detailed case studies with testimonials from your proposal submissions.
Increase Conversions
Deploy testimonials strategically to win more proposals and close faster.
Build Trust
Use authentic client stories to overcome proposal skepticism.
Email Marketing
Send testimonials in proposal follow-up emails to reinforce your submission.
Still Relying on Testimonials Prospects Don't Believe?
Agencies are judged on the proof they can show — not the claims they make.
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