Use Expansion Testimonials to Cross-Sell Agency Services to Existing Clients
Agencies use Kudowall to increase client LTV—sharing expansion testimonials to cross-sell additional services when existing clients don't know about complementary offerings.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Why Expansion Testimonials Help Agencies Upsell and Increase Client Lifetime Value
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Prove Multi-Service Value to Single-Service Clients
Clients hired you for paid media but don't know you offer CRO. Testimonials from clients who expanded services explaining how CRO + paid media integration delivered better results introduce new offerings credibly—proof beats sales pitches to existing clients.
Show Why Other Clients Expanded Scope
When pitching service expansion, clients wonder 'do I really need this?' Testimonials from similar clients explaining why they added services and the results prove need—turning skeptical clients into expansion opportunities.
Overcome 'We're Good with Current Scope' Inertia
Existing clients resist change even when it benefits them. Expansion testimonials explaining how adding retention services or email marketing complemented existing work reduce resistance—proof of incremental value breaks through status quo bias.
Increase Client LTV Without New Acquisition Costs
Upselling existing clients costs less than acquiring new ones. Testimonials proving multi-service value accelerate expansions—turning $15K/month clients into $28K/month clients without sales or marketing spend.
Time Upsell Conversations Around Client Success
After delivering strong results in one service, clients are receptive to expansion. Testimonials from clients who expanded after initial wins ('Once we saw paid media results, we added CRO') show natural progression—timing upsells when trust is highest.
Example
Your paid media client hits 3.5X ROAS in Q2. During quarterly review, you mention CRO services. They hesitate: 'We're happy with current scope.' You share a testimonial from similar client: 'After their paid media delivered, we added CRO. Conversion rate jumped 28%—same ad spend, way more revenue. Wish we'd started both together.' Your client adds $8K/month CRO retainer. Annual contract value increases from $180K to $276K—one testimonial drove $96K expansion.
They loved it, why not you?
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Related Use Cases
Explore more ways to leverage customer testimonials for your business growth
Renewal Campaigns
Use renewal testimonials to defend existing services while expansion testimonials grow them.
Email Marketing
Send expansion testimonials in quarterly review emails to introduce new services.
Case Study Portfolio
Feature multi-service case studies showing expansion success stories.
Sales Pages
Use expansion testimonials on service pages to show multi-service integration value.
Build Trust
Reinforce trust with existing clients using expansion testimonials from peers.
Increase Conversions
Convert single-service clients into multi-service partnerships with expansion proof.
Still Relying on Testimonials Prospects Don't Believe?
Agencies are judged on the proof they can show — not the claims they make.
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