Use Client Testimonials in Onboarding to Build New Client Confidence and Reduce Early Churn
Agencies use Kudowall to strengthen client onboarding—embedding testimonials in kickoff materials and onboarding emails to build confidence when new clients question their agency decision.
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Kudowall captures video testimonials that feel authentic and real. Build trust through customer proof that converts—turning stories into revenue so you can scale with confidence.
Why Client Testimonials Improve Agency Onboarding and Reduce Early Churn
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Build Early Client Confidence During Onboarding Doubt
New clients experience buyer's remorse in the first 30 days. Testimonials from clients who felt the same doubts but saw results reassure them they made the right choice—reducing early churn before you've proven value.
Answer 'Did I Make the Right Decision?' Objections
Onboarding is when clients question retainer value most. Testimonials in welcome emails showing long-term client relationships and results answer that doubt—proving others stayed and succeeded.
Set Realistic Expectations and Timeline
Clients expect immediate results. Testimonials explaining the ramp-up period and when results appeared ('saw ROAS improvement in month 2-3') set realistic expectations—reducing frustration during onboarding.
Prove Your Process Works Before First Results
You haven't delivered results yet during onboarding. Testimonials where clients explain your process and how it worked for them build trust before you have proof with the new client—bridging the confidence gap.
Reduce Onboarding Friction and Accelerate Activation
Clients hesitate to share access, data, or creative assets during onboarding. Testimonials showing other clients explaining why they gave full access and how it led to better results reduce friction and speed activation.
Example
You close a $12K/month paid media retainer. During onboarding, the client hesitates to share ad account access—slowing activation. You send an email with a testimonial: 'I was nervous about full access too, but their team used that data to 2X our ROAS in 90 days.' The client responds within hours, grants access. Activation accelerates from 3 weeks to 1 week. You add it to your onboarding template—early churn drops from 15% to 5%.
They loved it, why not you?
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Frequently asked questions
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Related Use Cases
Explore more ways to leverage customer testimonials for your business growth
Renewal Campaigns
Strong onboarding with testimonials leads to better retention at renewal.
Email Marketing
Use testimonials in onboarding email sequences to build early confidence.
Build Trust
Establish credibility during onboarding with authentic client stories.
Increase Conversions
Testimonials reduce early churn and improve client lifetime value.
Pitch Decks
Feature onboarding testimonials in proposals to preview the client experience.
Showcase Success Stories
Turn onboarding wins into content that improves future client activation.
Still Relying on Testimonials Prospects Don't Believe?
Agencies are judged on the proof they can show — not the claims they make.
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